The Power of Scent

Have you ever walked by somebody and was pleasantly captivated by their alluring scent? On the contrary, I'm sure you've walked past someone with an overwhelming stench that seemed to grab you by the back of your throat and make you want to gag or throw up! 

Scent is powerful! Because I am a psychology and neuroscience nerd, I have learned that the part of the brain that processes smell interacts with the region of the brain responsible for storing emotional memories. 

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Heather SchisselComment